QUESTIONS AND ANSWERS
By Mark McKeller

Q: I have found a business that excites me, but I really don't know much about the parent company. How can I be sure that they will be around long term?

A: In reality, you can't be sure. No matter the company's history or current situation, there is no assurance that the principals of the company will want to continue business long term. And healthy financial statements really don't matter. Owners don't have to be broke to quit business, they may just cash in their chips. A better question: "Is it relevant to me if the parent company is around long term?" Of course, you should expect active involvement from the company early on, but it's best to choose a business where your long term survival does not depend on it. Investigate how you would survive without the company. If it is not clear how you could, ask the company directly. If they cannot show you how to survive long term without them, you may want to choose another business.

Q: There are so many business opportunities out there, I feel lost trying to find one that's right for me. How can I investigate more effectively?

A: Your search for a business does not start with an opportunity magazine, trade show or classified ad. It is pointless to try to choose a business without first having a very clear picture of what you want. Not what type of business you want, but what you want to achieve in your life, and how a business will fit in. Do you want more control over your life? More money? To spend your time more wisely? Will the business be part time or full time? How much money do you have to invest? How much time per week can you devote to your business? Do you live in a city or a small town? Will you work alone or with others? What type of person are you? Are you a marketer? Are you technical? Do you like inside or outside work? You must answer these questions and others to understand what to look for in a business. The representatives of any credible opportunity company should ask you these questions right away, to help you determine if their business is for you. Be wary if they don't.