Carl Jeffers
Biographical Overview

Carl Jeffers is the founder and President of Intel Marketing Systems, a Seattle, Washington based full service consulting firm that specializes exclusively in the Franchise industry with offices in both Seattle and Los Angeles.

The firm structures complete franchise programs for companies that want to expand their business or concept through franchising, and the franchise consulting services Intel provides includes all legal work, preparation of legal documentation such as the Franchise Agreement and FTC Uniform Offering Circular, development of the complete marketing plan including franchise fees, royalties, and franchise territories, and development of support materials such as the franchise brochures and mail out promotional items.

In addition, one of the most unique aspects of the consulting services provided by Intel is that once all of the franchise structuring and packaging has been completed for the Client, Intel can then handle the actual franchise marketing, franchise sales, and negotiation of Franchise Agreements for the Client as well, thus making Intel an integral part of the long term implementation of the franchise system for that Client as it expands and develops its network of franchise operations.

This ability to provide a complete package of consulting services including franchise marketing and sales makes Intel a most unique company among America's franchise consulting firms.

In addition, Intel Marketing is the nation's only minority owned consulting firm dedicated exclusively to franchise structuring, marketing, and sales consulting activities!

Carl Jeffers, born and raised in Baltimore, Maryland, excelled in academics and sports throughout his high school career, and as an honors degree graduate of Northwestern University, played on the Varsity Tennis team, was elected President of his freshman fraternity pledge class, was elected Treasurer of the Interfraternity counsel as a sophomore, and later that same year, became the first African American student in America to be elected President of the Interfraternity Council at a major White University!

Jeffers made the Dean's list at Northwestern, recognized as one of the most demanding academic schools in the country, and after graduation from Northwestern with a degree in Political Science and Marketing, in addition to pursuing his professional career interests, Jeffers continued to nurture a love of music.

He ultimately pioneered a weekly documentary Jazz radio show in San Diego which Jeffers narrated as a historical perspective of American Jazz music. The show featured recordings from his personal record collection which he started assembling when he was twelve years old.

Today, Carl Jeffers has accumulated some fourteen years of direct experience in the Franchise Industry, first working "in house" in positions such as Vice President of Franchising for companies as diverse as Hertz, ADAP, Wimpy's and Command Performance, and then forming Intel Marketing Systems in September of 1989.

Some of Intel Marketing's specific activities have included being responsible for the nationwide expansion of the Johnny Rockets theme restaurant chain, and the successful introduction of the Canadian based muffin and cookie franchise called TREATS into the U.S. back in the mid 1980's.

This was one of the first times a franchisor already established in a foreign country was successfully introduced into the U. S. Usually, it happens the other way around. U. S. franchisors take their concepts into other countries after establishing themselves first here at home.

During the first year of actual marketing of the U. S. franchise program for TREATS, Carl Jeffers and his marketing staff at Intel generated over $1.2 million dollars in "up front" franchise fee revenue for the TREATS franchisor company.

The Johnny Rockets hamburger - malt shop "theme restaurant" was also mentioned as one of the premier client companies served by Intel Marketing. The Johnny Rockets franchise program requires an investment anywhere from five to six hundred thousand dollars per store.

Carl Jeffers generated over one million dollars in franchise fees for Johnny Rockets in the first year alone of his three plus year contract affiliation with that company!

In addition, Jeffers has negotiated international Franchise Agreement "master territory development rights" for countries as diverse as Mexico, Canada, Australia, Japan, Singapore and Korea.

Over the last ten years, Jeffers has individually and in group seminar formats trained outstanding new franchise sales and marketing professionals who, in most cases, had not had any previous franchise industry experience. Jeffers is an expert in motivation and negotiation techniques, and his talents in this area have been sought out by companies and clients throughout the franchise industry.

One of the most interesting aspects of Intel Marketing's history is that the firm's on going activity can essentially be described as a relationship where a minority owned firm has been responsible for advising its white owned client companies on how they can achieve their goals, objectives and dreams for growth and expansion via the franchise route.

Intel Marketing works with newly emerging as well as mature established franchise Client companies all across America and Canada in such wide ranging and diverse industries as fast food, retail, and personal services. The firm's focus on not just franchise structuring but also direct franchise marketing and sales has positioned it uniquely among America's franchise consulting firms as one that can provide the ultimate in comprehensive assistance and support to its Clients!

Most recently, Mr. Jeffers has been invited to participate as a key panelist in hearings held by the Federal Trade Commission on proposed changes and modifications to the UFOC Franchise Laws that govern the activities of Franchises throughout the United States.

In addition, Carl Jeffers is active in community affairs and was recently appointed to serve a four year term on the City Council Human Services Advisory Committee for the city of Kirkland, Wa.

Mr. Jeffers has been a featured panelist and speaker at franchise symposiums and business opportunity seminars throughout the country, and he has contributed articles as a recognized "expert in the Franchise industry" to major trade publications in the Franchise field.

Today, Carl Jeffers is recognized nationwide as one of the country's foremost consultants and authorities in the franchise industry!

Carl Jeffers is the President of Intel Marketing Associates, a franchise consulting Firm that specializes in franchise structuring and franchise marketing and sales. Jeffers is a renowned national expert on franchising who has participated as a key panelist and speaker in seminars and conferences on franchising throughout the country. He has contributed articles to leading publications in the industry on Franchise related subjects. Intel Marketing Associates is a Seattle, Wa based firm With affiliate offices in Los Angeles. Jeffers can be reached at 425 889-8556. E-mail - cjintel@juno.com.