Feature Section

Centercourt™ asks various experts in the franchise and business opportunity industry to provide articles to our viewers relating to a wide variety of topics. Viewers can receive information in the following categories of information:

• Before You Buy
• Legal Concerns
• Financing
• Business Tips
• Biographies - Who Are Our Industry Experts?

 

Before You Buy

Should You Consider Buying from a New Franchisor? by Cheri Carroll and Howard Bassuk Caveat Emptor-Beware and Be Wary! by Kent Craven and Howard Bassuk The Beauty of Franchising by Gina Petrone -- BiZ-Your Franchise Source Researching YOUR Franchise: the Next Key to Success! by Howard Bassuk -- FranNet Franchising.... No Day In The Park, But Closer Than You Think by Howard Bassuk -- FranNet Buy A Franchise, Eat An Elephant by Gerald Moriarty & Howard Bassuk -- FranNet What Is A Franchise And Why Should I Buy One? by Geoffrey Stebbins -- World Franchise Consultants Knowing Yourself Makes Selecting A Business Easier by Howard Bassuk -- FranNet Evaluating Franchise Opportunities by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Variety Is The Spice Of Life! by Geoffrey Stebbins -- World Franchise Consultants Investigation Is Key In Choosing a Franchise by Geoffrey Stebbins -- World Franchise Consultants Questions and Answers #6 by Mark McKeller -- EPI, Inc. Do You Hear Me? by Gina Petrone -- BiZ-Your Franchise Source Questions and Answers #3 by Mark McKeller -- EPI, Inc. Am I Ready To Open A Franchise? by Geoffrey Stebbins -- World Franchise Consultants Go West Young Franchisor...International is the place to be by Howard Bassuk -- FranNet How the Most Successful Franchises Began by Gina Petrone -- BiZ-Your Franchise Source Considering The Purchase Of A Franchise: Are You Ready For The Challenge? by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis The Franchising Frontier: Opportunities and Pitfalls for the 1990's by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Test Yourself by Geoffrey Stebbins -- World Franchise Consultants Ask The Franchise Expert by Geoffrey Stebbins -- World Franchise Consultants Learning How To Sell by Mark McKeller -- Express Print, Inc. Business Plans by Mark McKeller -- Express Print, Inc. How To Avoid Scams by Mark McKeller -- Express Print, Inc. How To Investigate The Business You Want by Mark McKeller -- Express Print, Inc. Dealing With The Fear Of Investing by Mark McKeller -- Express Print, Inc. How To Decide Between A Franchise And A Business Opportunity by Mark McKeller -- Express Print, Inc. Questions and Answers #1 by Mark McKeller -- Express Print, Inc. The Good News Won't Quit, So Why Haven't You? by Howard Bassuk -- FranNet Franchise Selection Do's and Don'ts by Howard Bassuk -- FranNet Beware the Ambush by Howard Bassuk -- FranNet Is Business Ownership Right For Me? by Howard Bassuk -- FranNet

Legal Concerns

Educate or Legislate....Major Choices in Store for Franchising by Howard Bassuk -- FranNet Determining Whether Your Program Meets The Federal Definition Of A Franchise by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Structuring the Master Franchise Agreement by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Notice of Trademark Registration by Lawrence H. Binderow -- Attorney At Law Avoiding Litigation by Frank Corso-- Small Business Developer Earnings Claims - Have We Come Full Circle by Carl Jeffers, Intel Marketing Systems Financing The Purchase Of A Franchise by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Economic Trends Tied To Stepped-Up Enforcement by Daniel P. Martin -- IFX International, Inc.

Financing

Choosing A Financing Partner by Frank Corso-- Small Business Developer Questions and Answers #2 by Mark McKeller -- EPI, Inc. Raising Capital For The Growing Franchisor by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis SBA Offers Financing Opportunities by Ed Burke -- Commercial Capital Corporation Ten Essential Steps To Successful Financing by Ed Burke -- Commercial Capital Corporation Business Loans by Frank Corso-- Small Business Developer Financing A Franchise by Gina Petrone -- BiZ-Your Franchise Source The role of the chief financial officer by Andrew J. Sherman, Esq. -- Katten, Muchin,& Zavis

Business Tips

Franchising Myth: The More You Spend, Doesn't Always Mean the More you Get! by Howard Bassuk -- FranNet Successful Public Relations Programming Is A Four Letter Word by Mary Schmidt -- MESA Integrated Marketing Franchise Sales and the "Build a Better Mouse Trap" Myth by William Hart -- w l h & a s s o c i a t e s You've Signed the Contract. Now What? by Howard Bassuk -- FranNet Franchising and the Internet: "Real World" Applications that Franchise Companies Actually Use by Daniel P. Martin -- IFX International, Inc. Retail....the Opportunity Window for the 90's and Beyond by Howard Bassuk -- FranNet Giving Back to the Community...Good Businesses that Makes you Feel Good! by Howard Bassuk -- FranNet Sales--The Key to Success in Any Business by Geoffrey Stebbins -- World Franchise Consultants Has Anybody Seen My Manual? I think I may need it! by Howard Bassuk & Cheri Carroll -- FranNet Communicating the Key to Success! by Daniel P. Martin -- -- IFX International, Inc. Key Trends Affecting The Outlook For Franchising In The U.S. For 1999 And The New Millennium by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis The Latest Trends In Franchising by Geoffrey Stebbins -- World Franchise Consultants Resales...As Sure As Death and Taxes? by Howard Bassuk -- FranNet Answers to Questions Frequently Asked by Geoffrey Stebbins -- World Franchise Consultants Questions and Answers #8 by Mark McKeller -- EPI, Inc. Cluster Marketing...Why Don't More Franchises Use It? by Howard Bassuk -- FranNet Questions and Answers #7 by Mark McKeller -- EPI, Inc. Franchising and the Internet: Back to Basics by Daniel P. Martin -- IFX International, Inc. Get The Word Out by Gina Petrone -- BiZ-Your Franchise Source Area Development...Who's The Master Anyway? by Howard Bassuk -- FranNet Reading The Ratings. Does It Help? Can It Hurt? by Howard Bassuk -- FranNet Questions and Answers #5 by Mark McKeller -- EPI, Inc. A Consultant's Perspective by Geoffrey Stebbins -- World Franchise Consultants The Internet....Use it! But Use it with CARE! by Howard Bassuk -- FranNet Questions and Answers #4 by Mark McKeller -- EPI, Inc. Sales--The Key to Success in Any Business by Geoffrey Stebbins -- World Franchise Consultants Another Face of Franchising---Cooperation On The Local Level by Howard Bassuk -- FranNet Five FREE (or Almost Free) Ways to Promote Your Business by Barbara Burbidge -- The Burbidge Company Why is branding such a big deal? by Ken Lessall -- ExperTeam From Training to Opening Day by Gina Petrone -- BiZ-Your Franchise Source What To Consider When Building a Website by Laura Waligorski -- IFX International, Inc. Follow Up and Follow Through by Barbara Burbidge -- The Burbidge Company It Pays To Plan Ahead by Barbara Burbidge -- The Burbidge Company Frachise Marketing Tip by Daniel P. Martin -- IFX International, Inc. How To Generate More Prospects With Your Website by Daniel P. Martin -- IFX International, Inc. Strategic Guidelines For Taking Your Franchise Program Abroad by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Strategic Guidelines For The Prospective Franchisor by Andrew J. Sherman,Esq. -- Katten, Muchin,& Zavis Shop 'Til You Drop by Gina Petrone -- BiZ-Your Franchise Source Building Competitive Growth Companies by Craig Slavin -- THEFRANCHISEARCHITECTS Should I Franchise My Business by Geoffrey Stebbins -- World Franchise Consultants

Biographies

Howard Bassuk -- FranNet Lawrence H. Binderow -- Attorney At Law Ed Burke -- Commercial Capital Corporation Frank Corso-- Small Business Developer William Hart -- w l h & a s s o c i a t e s Barbara Burbidge -- The Burbidge Company Kenneth Lessall -- ThinkCity Carl Jeffers -- Intel Marketing Systems Gina Petrone -- BiZ-Your Franchise Source Mary Schmidt -- MESA Integrated Marketing Andrew Sherman, Esq. -- Katten, Muchin, & Zavis Geoffrey Stebbins -- World Franchise Consultants