Rating Scale:

***** (5-Star): "Excellent Opportunity"
**** (4-Star): "Good Opportunity"
*** (3-Star): "Average Opportunity"
** (2-Star): "Below Average Opportunity"
* (1-Star): "Poor Opportunity"

Company:

Purified Water To Go

Centercourt Rating:

***** (5-Star)

Business Type:

Franchise

Description:

Retail water store selling purified water, ice, crocks, coolers, bottles, and related accessories.

Mailing Address:

Purified Water To Go
5160 S. Valley View Boulevard, Suite 112
Las Vegas, Nevada 89118-1778

Telephone:

702-895-9350 / 800-976-9283

Fax:

702-895-9306

E-Mail:

water@anv.net

Web Site:

www.watertogo.com

Direct Link Topics:

Program Summary
Franchisor History
Product Description
Industry Information
Franchise Program
Rating Summary

Program Summary:

With all the publicity of poor municipal water conditions, the retail water store is a concept long overdue. Explosive growth and industry trends in the bottled water industry confirm that the retail water store is not a "fad".

Purified Water To Go is the leading franchisor of retail water stores and offers a fresh alternative to bottled water delivery. These retail outlets sell purified water at 30-70% less than conventional bottled water delivery companies. In addition, purified ice, crocks, coolers, and related accessories are also offered to compliment water sales. All water is purified on-site using a proprietary state-of-the-art "Pure & Fresh Twelve Stage Water Purification System™", exclusive to Purified Water To Go franchisees, guaranteeing safe drinking water to the public.

Franchisor History:

The principals of Purified Water To Go have spent several years in the research and development of the retail water store concept.

WaterNet International, franchisor for Purified Water To Go, was incorporated in the state of Nevada in March of 1995. Although the franchise corporation is newly organized, the officers of the company have been actively involved in the administration and supervision of several water stores since January of 1993. The water store concept was also offered as a business opportunity during this period. After several years of research and development, WaterNet International was formed and the Purified Water To Go concept was first offered as a franchise opportunity in June of 1995. Recently, Purified Water To Go was listed in Entrepreneur Magazine as a Top 500 Franchise Opportunity.

WaterNet International is primarily responsible for administering the company's nationwide franchising program including unit development, franchisee training, ongoing operational support, regional and local advertising assistance, and product development.

Product Description:

Purified Water To Go is a full service retail outlet selling purified water by the gallon, purified ice, and various other "water related" products and services. All stores are equipped with a proprietary state-of-the-art Pure & Fresh Twelve Stage Water Purification System, dispensing Superior Quality Drinking Water for around 30% to 70% less than retail supermarkets or private water delivery services. Customers can bring in their own containers, or they can purchase one of the many top quality bottles and dispensers that are available at Purified Water To Go.

In addition, these stores also produce and sell purified "crystal clear" ice, and offer an abundant selection of coolers, porcelain water crocks, dispensers, stands, and shower filters, as well as other water related products to compliment water sales. By combining the various profit centers under one roof, stores don't have to rely on just one type of product to generate revenues. They can take advantage of several revenue centers at once by providing quality products that are unique, hard to find, and in demand.

Industry Information:

The news media has saturated the public with information concerning the problems with our drinking water. As a result of this new awareness, businesses specializing in the water industry are sky rocketing. Purified Water To Go is designed to capitalize on this growing awareness. Sales of bottled water have exploded in the last ten years and are expected to increase at 21/2 times the rate of the economy through the year 2000.

Ever-increasing public awareness of the many problems associated with the poor quality of our public drinking water supply have made the bottled water industry one of the fastest growing segments of American business. California is the number one state for bottled water consumption, followed by Florida and Texas. New York and Illinois round out the top five. Consumer studies show 1 in 6 Americans now consume bottled water regularly. In California, the number is 1 in 3.

In 1976 the U.S. per capita consumption of bottled water was merely 1.5 gallons. In 1986 it was 5.7 and currently is at 10.2 gallons. By the year 2000, the per capita consumption is predicted to soar to 14.2 gallons. In the U.S., a record 2.7 billion gallons of bottled water were consumed in 1995, a 1,025% increase from just twenty years ago, helping the industry capture 11.1% of the refreshment beverage market. As industry trends show, bottled water is a stable business opportunity, now and in the future.

Franchise Program:

The Purified Water To Go franchise program offers great income potential, with a low startup cost. Full sized outsets are available for $65-85,000, and the exciting new "Express" stores are offered at $39-54,000. Your startup costs include all aspects necessary to establish a retail outlet, from construction and buildout to initial inventory. Their goal is to create opportunities for people to take control of their future through ownership of their own business.

Purified Water To Go has developed a number of support services and departments to assist their franchisees in the setup, development and continuing operation of their store. Their support network consists of the following departments:

• Site Selection and Leasing
• Drafting and Architectural
• Design and Construction
• Training Department
• Marketing and Advertising
• Customer Service
• Accounting and Reports
• Product Evaluation

In addition to product evaluation, Purified Water To Go also negotiates various discounts with their approved vendors. Each Purified Water To Go store benefits from group buying power when purchasing inventory, keeping profits up and costs under control.

A comprehensive training program and operations manuals have been developed to ensure every franchisee is given all the necessary knowledge to develop a successful retail water store. Ongoing in-store training and support is also provided.

Rating Summary:

Purified Water To Go's franchise program has been rated as 5-Star (*****) business opportunity by InterAct Concept Development Corp., a franchise and business opportunity management and marketing firm with 11 years of experience in the industry.

The factors that led InterAct to assign its highest business opportunity program rating include high scores involving the following components:

1. Growth industry reflecting consistent increased sales revenues over a multiple year period.
2. Limited competitor base.
3. Unique and simple business, with excellent income potential and a low initial investment.
4. Comprehensive training and support provided by franchisor.

Considering the above elements, Purified Water To Go represents a solid investment opportunity for entrepreneurs interested in owning and operating their own retail establishment, in association with the world's leading franchisor of water stores.