Rating Scale:

***** (5-Star): "Excellent Opportunity"
**** (4-Star): "Good Opportunity"
*** (3-Star): "Average Opportunity"
** (2-Star): "Below Average Opportunity"
* (1-Star): "Poor Opportunity"

Company:

PRA Destination Management, Inc.

Centercourt Rating:

***** (5-Star)

Business Type:

Franchise

Description:

Special Events and Destination Management for corporate and association meetings, and corporate incentive programs.

Services include:

• Theme Parties and Entertainment in a hotel setting
• Off-Site Special Events
• Transportation and Tours
• Sports, Recreation and Team Building Activities
• Speakers, Seminars and Presentations

Mailing Address:

PRA Destination Management, Inc.
7676 Hazard Center Drive, Suite 450
San Diego, CA 92108

Attention: Madelyn Marusa

Telephone:

1-619-491-0672

Fax:

1-619-491-0673

E-Mail:

info@pra.com

Web Site:

www.pra.com

Direct Link Topics:

Program History
Program Description
Franchise Components
Rating Summary

Program History:

Founded in 1981, PRA Destination Management was established to fill a void in the incentive, corporate meeting and special events market. As several years passed and the needs for Corporate and Incentive Travel Meetings became more sophisticated, so did the need for enhanced services. PRA took destination management to a higher level, meeting and exceeding these service needs. As a result, the company became more than just a service provider, they became a true partner in each client's success.

PRA has become an industry leader and has frequently been recognized with awards and other honors by industry organizations. To date, the company continues to provide comprehensive destination management services, from orchestrating the most complicated meeting logistics to producing dazzling special events.

PRA Destination Management, Inc. formalized its nationwide franchise program in 1998. The program was designed to duplicate PRA's services and commitment to excellence in a wide variety of strategic destination locations. PRA's clients move their programs from city to city. The ultimate objective for PRA is to have the capability of serving their clients in every major meeting and convention destination in the USA, and eventually worldwide. The company's clients have been polled, and have responded extremely favorably to PRA's expansion plans.

Program Description:

PRA Destination Management provides a full range of services to corporate and association groups holding meetings or incentive events. PRA's clients choose to do business with the company because of their in-depth knowledge of the destination, and their ability to unlock doors for their clients in their city, allowing them to host special events that surpass guest's expectations.

Services range from the simple to the sublime. Spectacular gala events, team-building programs, recreation, sightseeing, and transportation systems are all a part of a "DMCs" services. PRA has consistently been a leader in this field, setting the benchmark for service, systems, marketing and technological tools.

Franchise Components:

Like any successful franchise system, PRA Destination Management, Inc. has perfected three primary areas which are critical to the franchisees ability to get and keep more clients.

• Marketing Programs
• Established Systems
• Ongoing Support and Training

Marketing Programs

Franchisees have access to the company's proprietary Destination Manager Software System, which allows anyone in the system to view past, present and future leads and programs. In addition to the software, PRA also employs several marketing actions to help generate leads for the franchise system which include telemarketing, advertising, tradeshow/association and several other marketing methods.

Established Systems

PRA Destination Management, Inc. has developed several proprietary franchisee support systems and applications covering accounting, program management, sales development, marketing and technology needs at the franchise level.

Ongoing Support and Training

Franchisees receive initial training in the set-up and operation of a PRA Destination Management Company. This initial training includes Sales & Marketing, Program Operations, Accounting and System Operations.

In addition to the initial training program, PRA franchisees and their staff have access to extensive ongoing consultation support offered by the company and training modules in their own offices developed by HQ for continuing education on the latest developments in company operations, as well as the industry.

Additional Components:

Initial Franchise Fee: $20,000

Initial Investment: $70,000 to $122,000

Royalty: 5%

Marketing/Advertising Co-op Fee: 2%

Rating Summary:

PRA Destination Management, Inc.'s Franchise Program has been rated as a 5-Star (*****) franchise offering by InterAct Concept Development Corp., a franchise management and marketing firm with 13 years of experience in the franchising industry.

The factors that led InterAct to assign its highest franchise program rating include high scores involving the following components:

1. Unique business offering opportunity to coordinate a wide variety of services and special events for corporate clientele and specialized association groups.
2. People-oriented business offering franchisees the ability to produce exciting events for attendees participating from all over the world.
3. Limited competitor base.
4. Minimal start-up investment required.
5. Excellent growth potential for franchisees servicing a specific destination market.

Established concept and excellent track record since the company was founded in 1981.