Centercourt

Centercourt Cybertorial -- MOLLY MAID


Rating Scale:

***** (5-Star): "Excellent Opportunity"
**** (4-Star): "Good Opportunity"
*** (3-Star): "Average Opportunity"
** (2-Star): "Below Average Opportunity"
* (1-Star): "Poor Opportunity"

Company:

Molly Maid Logo

MOLLY MAID

Centercourt Rating:

***** (5-Star)

Business Type:

Franchise

Description:

Professional Home Services

Mailing Address:

MOLLY MAID
1340 Eisenhower Place
Ann Arbor, Michigan 48108

Telephone:

1-800-MOLLYMAID

Fax:

(734) 975-9000

E-Mail:

info@mollymaid.com

Web Site:

www.mollymaid.com

Centercourt Review

Direct Link Topics:

Program Summary
Program History
Program Description
Franchise Components
Rating Summary

Program Summary:

Home Service is Big Business … Family Style. Just ask our $1,000,000 Circle* owners who not only enjoy the financial rewards, but also have free time to enjoy life because of the 8 to 5 weekday business hours. Bill Gates awarded our exclusive Customer Care business management software top honors at the Windows World Open. Why? Because it's an easy to use tool that makes Big Business possible. With an average investment of $35,000 to $62,000, it truly is the 'almost perfect' business.

Program History:

The best indicator of the future is the past. Established in 1979, MOLLY MAID has rapidly become an international leader in the home service industry. Today, we have over 500 franchises in six countries. With the industry's most consistent growth record, 1998 growth projections exceeding 30 percent, and annual revenues closing in on the $100 million mark, business has never been better!

Program Description:

This franchise is geared towards people who want to have more time for their families and themselves while enjoying the freedom, flexibility, and financial control associated with business ownership. While backgrounds may vary from corporate executives to those with no prior business experience, this system has been developed to provide virtually anyone the resources to pursue their dreams, and reach their goals.

One reason this business appeals to prospective franchise owners everywhere is an exploding consumer demand in a booming industry. The experts predict that the home service industry is big business with a sparkling future. In fact, the U.S. Department of Commerce projects nearly 30 million dual income households will utilize home cleaning services by the year 2000, which translates into business stability and long-term growth for franchise owners. With a predictable, repeat customer base, and no inventory or cash registers to manage, franchise owners concentrate on one thing &endash; bigger business building!

Surveys show the customers' #1 issue when considering a cleaning service is "Who can I trust with the key to my home?" The MOLLY MAID professional image builds trust, increases consumer awareness, and distinguishes us from the competition.

At MOLLY MAID, we believe every good business starts with good employees. We help our franchise owners educate, motivate, and recognize more than 2,500 home service professionals around the country through unique employee appreciation programs such as the "Just For You" rallies. Building employee skills and self-esteem is the blueprint to building a solid employee base, and a successful business.

Our reputation is based on happy franchise owners. So while we've received numerous and varied awards, the one we are most proud of is Income Opportunities Magazine's 1997 Franchise Relations Award signifying franchise systems with the most satisfied franchise owners.

Annual conventions allow our family of franchise owners to discuss their businesses, learn from one another, as well as expert guest speakers, in a stimulating environment.

With 20 years experience, and more than 500 franchises in six countries, our proven track record speaks for itself.

The home office team has a collective goal to "Help franchise owners succeed in business and life." We use a broad range of communication channels to share information that keeps franchise owners in the know and on the news.

Right Start, the comprehensive six-month training program developed by a former franchise owner now a member of the home office team, is designed to provide the confidence and knowledge a franchise owner needs to launch and grow a business.

As a way of giving back to the thousands of communities its franchise owners serve and service, MOLLY MAID established the Ms. Molly Foundation in 1996. A year later, this non-profit foundation which supports domestic violence victims and their families was commended for its work by Vice President Al Gore.

Franchise Components:

One of the most attractive elements of a MOLLY MAID franchise is the minimal investment required for a maximum return potential. With several financing options available, and low overhead and inventory requirements (unlike many other franchise opportunities), new franchise owners can concentrate on growing a successful business.

The Right Start six-month training program provides new franchise owners a comprehensive overview of virtually every aspect they need to grow a business, but also the confidence they can grow a business. The first phase of Right Start, specifically designed to get businesses moving forward on the fast track, focuses on training, monitoring and supporting a franchise owner's early progress. The second phase of Right Start includes a week-long, intensive training program at the MOLLY MAID home office. With a broad range of role-playing, interaction, and personal computer training, this critical stage of Right Start provides new franchise owners the tools and knowledge they will need to successfully launch and build a business. During the third and final stage of Right Start, franchise owners maintain regular contact with the regional service manager via telephone and/or e-mail to support and help develop the business. The regional service manager also visits the franchise owner's office to fine-tune the business.

MOLLY MAID will always place a strong emphasis on technology to help franchise owners manage their businesses more effectively and efficiently. Customer Care, a Windows-based software package, allows franchise owners to easily manage tasks such as scheduling, routing, and compensation of home service professionals. Developed by the MOLLY MAID home office team, Customer Care was awarded top honors by Bill Gates in the 1994 Microsoft's "Windows World Open," a prestigious international competition.

The primary purpose of the MOLLY MAID annual convention, regional meetings, and "big business meetings" is to provide a forum for franchise owners to discuss their businesses and learn from one another.

By continually improving upon a proven system, the MOLLY MAID franchise family is assured of maintaining its solid reputation as the leading, fastest-growing professional residential cleaning organization in the world. It truly is the 'Almost Perfect Business.'

*$1,000,000 Circle owners averaged more than $20,000 in weekly gross sales in a quarter, and represented five (2.4%) franchises in 1997. There is no assurance you'll do as well. If you rely on our figures, you must accept the risk of not doing as well.

Rating Summary:

Molly Maid's Franchise Program has been rated as a 5-Star (*****) franchise offering by InterAct Concept Development Corp., a franchise and business opportunity management and marketing firm with 12 years of experience in the franchising industry.

The factors that led InterAct to assign its highest franchise program rating include high scores involving the following components:

1. Home-based business requiring minimal investment, reduced overhead and inventory.

2. Unique "Right Start" six month training program and a Home Office Team's collective goal to "Help franchise owners succeed in business and life".

3. Major presence in the booming home service industry with 20 years experience and more than 500 franchises in six countries.

4. Proven track record and a reputation based on happy franchise owners.

5. Honored with numerous and varied awards including Income Opportunities Magazine's 1997 Franchise Relations Award.

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