Centercourt

Centercourt Cybertorial -- CruiseOne


Rating Scale:

***** (5-Star): "Excellent Opportunity"
**** (4-Star): "Good Opportunity"
*** (3-Star): "Average Opportunity"
** (2-Star): "Below Average Opportunity"
* (1-Star): "Poor Opportunity"

Company:

CruiseOne

CruiseOne - A subsidiary of The Travel Company

Centercourt Rating:

***** (5-Star)

Business Type:

Franchise

Description:

CruiseOne offers vacation cruises at affordable prices.

Mailing Address:

CruiseOne, Inc.
10 Fairway Drive, Suite 200
Deerfield Beach, FL 33441

Telephone:

954-480-9265

Fax:

954-428-6588

E-Mail:

Web Site:

www.cruiseone.com

Centercourt Review

Direct Link Topics:

Program Summary
Program History
Program Description
Franchise Components
Rating Summary

Program Summary:

As one of the nation's largest cruise-only travel organizations, CruiseOne offers the consumer the right cruise vacation at the best price and with the best service through its network of over 350 home-based cruise specialists. CruiseOne's combined buying power of its members enables their franchisees to offer cruise travel packages at special savings while obtaining preferred cabin selection and sailing dates to destinations around the world.

These independently owned franchises are offered at an excellent value: low start up cost and continuous support. CruiseOne received the 1997 "Best Franchise Relations Award" from Income Opportunity magazine.

Program History:

Deerfield Beach, Florida based CruiseOne was started in 1992 by 33 year travel industry veteran Anthony Persico. The company's sales have climbed to over 80 million (combined with the sales of their sister company, Cruiseworld). With the increase of new ships and the increase of customer demand Mr. Persico saw the need for specialists in just one segment of the travel industry -cruising!

Program Description:

Customers are driven to the franchises through many marketing venues including direct mail, personalized magazine, newspaper ads, personalized consumer videos, internet and national advertising. How to close the sale and service the client is taught to the franchisee by attending initial and ongoing training classes. Training includes on-board ship inspections and educational seminars which include product knowledge, sales and marketing techniques. Once the sales are made CruiseOne provides customized software to assist in maintaining franchisees' business.

Franchise Components:

6 Day Initial Training covers:

  • On Board Ship Inspections
  • Sales Techniques
  • Hands-On Software Training
  • Customized Marketing/Advertising

Ongoing Training:

  • Regional Meetings
  • Cruise Line Seminars
  • Annual National Conference

Special Cruise Line Pricing:

  • Multi-million dollar inventory

Customized Software:

  • Support Staff
  • Business Reports

Continuous Support

Rating Summary:

CruiseOne's Franchise Program has been rated as a 5-Star (*****) franchise offering by InterAct Concept Development Corp., a franchise and business opportunity management and marketing firm with 12 years of experience in the franchising industry.

The factors that led InterAct to assign its highest franchise program rating include high scores involving the following components:

1. Home-based business requiring minimal investment and reduced overhead.

2. Unique computerized software support program.

3. Numerous franchisee "perks" relating to personal travel.

4. Major presence in the travel industry.

5. Excellent franchisor track record maintained since company first began offering franchises to the public.

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Centercourtis offered by IFX International Inc.
12526 High Bluff Drive, Suite 300
San Diego, California 92130
858-792-3511
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